I spent years marketing things I didn’t believe in.

Now I only work with people I do · Now I only work with people I do · Now I only work with people I do · Now I only work with people I do · Now I only work with people I do · Now I only work with people I do ·

My story

I'm Madison, and for most of my career I was telling the wrong stories.

I spent years in financial services marketing, an industry that's polished, precise, and about as far from human connection as you can get. I'm a deeply emotional person who lives for genuine conversation and real connection, and corporate finance didn't have much of either.

The wellness world found me when I needed it most. Years of navigating my own health brought me into contact with practitioners who didn't just treat symptoms, they changed how I understood my body and mind. As a marketer, though, I kept noticing something that bothered me: the best practitioners I encountered had almost no online presence. The people who needed them were searching and coming up empty. That gap felt unnecessary and fixable. So I built Found Well Studio around closing it.

What I didn't expect was that the gap wasn't only a wellness problem, but any business where the quality of the work or product outpaces the quality of the online presence. Any founder who is genuinely exceptional at what they do and whose digital presence doesn't come close to reflecting that.

I work with a small number of clients at a time, and I only take on businesses I believe in. When I believe in what you're building, I learn your world, I learn to write like you, and I think hard about who your ideal customer is and how to get you in front of them in a way that makes them stop scrolling and reach out.

My approach

I don't start with content, I start with understanding. Before anything goes live, I take the time to learn your business, your audience, and the way you naturally talk about what you do. That foundation becomes the strategy, and the strategy is what makes everything that follows actually work.

From there, I handle the writing, the scheduling, the optimization, and the reporting. You stay involved in the ways that make sense for you, and nothing that goes out ever stops sounding like you.

I work with a small number of clients at a time on purpose, because this only works if I'm genuinely invested in what you're building, and I am.

If you work with me, you'll likely see my two cats pop up on calls from time to time.

This is Evie. She's a big fan of using my laptop as a bed when I'm not looking, so you may receive the occasional jjijdfijdif jif'rof message on her behalf.

Ready to get found?

Book your free discovery call with me. We’ll chat about your goals, what you’re struggling with, and how I can help.