Built by someone who has tried to find you.
I spent years marketing things I didn’t believe in.
Now I only work with people I do.
My story
I'm Madison, and for most of my career I was telling the wrong stories. I spent years in financial services marketing, an industry that's polished, precise, and about as far from human connection as you can get. I'm a deeply emotional, sentimental person who lives for genuine conversation and real connection, and corporate finance didn't have much of either.
The wellness world found me when I needed it most. Years of navigating complex chronic health conditions brought me to therapists, acupuncturists, naturopaths, and herbalists who didn't just treat my symptoms. They changed the way I understood my own body and mind. I stayed in that world long after I needed to, because I fell in love with the people in it. With the philosophy. With what it means to dedicate your life to helping others heal.
But as a marketer, I kept noticing something that bothered me. Some of the most gifted practitioners and brands I encountered had almost no online presence. Meanwhile, the patients who needed them most were searching and coming up empty. That gap felt unnecessary and fixable.
So I built Found Well Studio.
My values
Authenticity above everything.
Your marketing will sound like you, not like a wellness brand template, not like everyone else in your space. No matter what I write or build for you, it will feel entirely yours.
Honesty over comfort.
I will tell you what I actually think, what's working, what isn't, and what I'd do differently. You deserve a real partner, not someone who just tells you what you want to hear.
Substance over noise.
Your audience can feel the difference between content that's trying to be meaningful and content that actually is. So can I, and I won't make the other kind.
My approach
I don't start with content, I start with understanding. Before anything goes live, I take the time to learn your practice or brand, your audience, and the way you naturally talk about what you do. That foundation becomes the strategy, and the strategy is what makes everything that follows actually work.
From there, I handle the writing, the scheduling, the optimization, and the reporting. You stay involved in the ways that make sense for you, and nothing that goes out ever stops sounding like you.
I work with a small number of clients at a time on purpose, because this only works if I'm genuinely invested in what you're building, and I am.
If you work with me, you'll likely see my two cats pop up on calls from time to time.
This is Evie. She's a big fan of using my laptop as a bed when I'm not looking, so you may receive the occasional jjijdfijdif jif'rof message on her behalf.
Ready to get found?
Book your free discovery call with me. We’ll chat about your goals, what you’re struggling with, and how I can help.
